In
the EP Javeriana we were analysing different High Streets around the world, so we
decided to go window shopping to four of them in Madrid: Preciados, Serrano,
Goya and Fuencarral.
We also did some research on the English language used by taking pictures of the signs we found. After processing the information, the different groups presented
it to the class and we debated on the use of English for Marketing and
Publicity.
"Our conclusion is that businesses are interested in tourists as they use everyday English signs to catch their attention. All the globalization let us think about how interested we have to be in learning English. The use of English also make all businesses have the appearance of being more international"
"It was a very cool experience. We could see various types of shops with various English signs on them while exploring this street. We learnt the tipe of vocabulary used in clothing and jewelry shops"
"The signs in English are in chain stores (because all the stores are similar, it doesn't matter the ubication). In little stores there aren't many things in English. We have learnt that the main language of Marketing is English."
