Showing posts with label shopping. Show all posts
Showing posts with label shopping. Show all posts

Monday, 5 March 2018

Shopping in Madrid 2018

In the EP Javeriana we were analysing different High Streets around the world, so we decided to go window shopping to four of them in Madrid: Preciados, Serrano, Goya and Fuencarral. 

We also did some research on the English language used by taking pictures of the signs we found. After processing the information, the different groups presented it to the class and we debated on the use of English for Marketing and Publicity.


"Our conclusion is that businesses are interested in tourists as they use everyday English signs to catch their attention. All the globalization let us think about how interested we have to be in learning  English. The use of English also make all businesses have the appearance of being more international"

"It was a very cool experience. We could see various types of shops with various English signs on them while exploring this street. We learnt the tipe of vocabulary used in clothing and jewelry shops"

"The signs in English are in chain stores (because all the stores are similar, it doesn't matter the ubication). In little stores there aren't many things in English. We have learnt that the main language of Marketing is English."









Monday, 3 July 2017

Business is fun: Shopping in Madrid

In the EP Javeriana, Business is fun: 5 teams visited different Shopping areas in Madrid and took pictures of the signs they could find in English. The tweeted the information and then analysed the language used. They presented their results to the class. This is Group’s 3 presentation. They visited Serrano and this is what Mario Marín writes about his experience working on the project:


“With the work "Shopping in Madrid" we've learnt that it's very important to have commercials and announcements in English so they can attract and seek the attention of the clients, visitors, tourists, or people who come from abroad. For example the announcement of new season clothes, or a new 50% off on sales... it was a very good experience working on this and surely I'd repeat it!!!”


Thursday, 12 January 2017

EP Xavier launches Business is fun: Shopping in Valencia


Good news! When we presented in the teacher’s meet in Galapagar our experience implementing the BEDA Programme, the E.P. Xavier decided to launch some of our Business is fun projects in their classes.  

We were really excited with the idea and started exchanging materials. Asunción Esteso adapted the project with lots of enthusiasm and the Students of the Commercial Activities Degree really got involved in the activity.  The result: a wonderful Shopping in Valencia project.

The challenge: finding out if Valencia’s commercial area is oriented to tourism. The students visited the city centre area taking pictures of the signs they found in different languages and analysed the information afterwards.

Asunción Esteso, the teacher who ran the project, says: “We enjoyed the activity very much. Thanks for sharing it! It is a different approach to English that increases motivation and communication”. You can read a more extensive reflection on her experience on EP. Xavier's blog.

CONGRATULATIONS from E.P. Javeriana to the students that participated in the project and of course, to Asunción for the initiative and for sharing all the materials with us. You did a great job! 

We are just posting a sample of the student’s work but you can read the whole document by clicking on the image. Please do, it is very interesting!!


 "We made this work because we wanted to know if Valencia is a city oriented to tourism. The purpose of this work is to take photos of what we consider shops oriented to tourists. We assess the written signs in different languages. 


Valencia is a very multicultural city, in special it is oriented to northern Europe tourists. The majority of tourists are British, Dutch and Germans, but there are also Japaneses and Italians, so we can find that in most of the shops, English is widely used and we can see some signals written in Italian also. 

Here we have a cardboard where we can see a typical British menu oriented to that kind of tourists, It was located near Plaza la Virgen and it was surprisingly successful.

As you can see in that panel there are mixed words in both languages, Spanish and English so local people and everyone that speaks English can understand what kind of food they are offering.


  

It’s very important to local shops owners to find a way to communicate with those clients because they can mean an important income for their economy in a city oriented to tourism as Valencia. In the last photo as you can see it doesn’t take much effort to write the words “fast food” but it has a powerful impact in people that speak English.

(Alvaro Roca and Raul Fuset)

Monday, 23 February 2015

Business is fun: Shopping in Madrid II

This is the analysis the different groups made of their pictures:


Then, they presented it to the Administration and Finance class:


Good job, CONGRATULATIONS!!